Anonimo watches are distributed by Firenze Orologi. It is a young brand started in 1997, Florence, Italy by Federico Massacesi, former business partner of fashion house Salvatore Ferragamo. However, the history of the brand is much deeper. Anonimo workshops have been producing watch cases since 1939. The name Anonimo, Italian for anonymous, is a reference to Federico Massacesi’s philosophy that craftsmanship, not a famous designer name, is the basis for an excellent watch. Anonimo produces a limited number of handmade mechanical watches each year.

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